Definitely don’t do something stupid like this when marketing a product:
“The delicate shape and pretty pastel colors make it perfect for writing recipe cards, checks to my psychologist (I’m seeing him for a case of the hysterics),” notes one reviewer about the “for her” pens.
Bic makes razors for women, and we’ll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point about these pastel pens that are irritatingly 1952.
Here’s one description of the Bic Cristal for Her pens, as carried by a retailer:
Cristal For Her ballpoint pens are reserved for women and feature a diamond-engraved barrel for an elegant, unique feminine style. The tinted, hexagonal barrel is thinner for better handling for women and still keeps the ink supply visible.
And on Amazon, the pen is touted — seriously — as having an “elegant design — just for her!” — and a “thin barrel to fit a women’s (sic) hand.”
“Someone has answered my gentle prayers and FINALLY designed a pen that I can use all month long!” wrote Tracy Hamilton in the reviews section on Amazon.com. “I use it when I’m swimming, riding a horse, walking on the beach and doing yoga.
“It’s comfortable, leak-proof, non-slip and it makes me feel so feminine and pretty! Since I’ve begun using these pens, men have found me more attractive and approachable.”
“Breemeup” wrote: “Finally! For years I’ve had to rely on pencils, or at worst, a twig and some drops of my feminine blood to write down recipes (the only thing a lady should be writing ever). I had despaired of ever being able to write down said recipes in a permanent matter, though my men-folk assured me that I ‘shouldn’t worry yer pretty little head.’
“But, AT LAST! Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!”
Virginia noted that “normal black pen casings are just so hard on the eyes. It was like a breath of fresh air to see lady colored pens.
“For once, I don’t have to grip a giant, man-sized pen just to sign receipts at Saks. And the ink just hits the paper so smoothly, not at all like the rough, gritty man ink in Bic’s normal pens.”
These furiously funny fake reviews are not new to Amazon, by the way. (Read more about “Amazon’s Most Famous Fake Reviews” here.)
But the pen protests are quite on point.
“The delicate shape and pretty pastel colors make it perfect for writing recipe cards, checks to my psychologist (I’m seeing him for a case of the hysterics), and tracking my monthly cycle,” wrote E. Bradley, who also calls herself “LuckyLady1978.”
And P. Davies — who says that his real name, but after reading his comments, we’re not sure — wrote: “First of all I’m a male. I picked a pink one up by mistake to write a quick note … Next thing I know I’m sitting down to take a pee. Be careful.”